Arhol Reimagined is a conceptual design project created as part of a collegiate competition for the Museum of Modern Art (MoMA). Inspired by Andy Warhol's groundbreaking contributions to Pop Art, the project explored themes of repetition, celebrity culture, and mass communication through a contemporary visual lens. Drawing from Warhol's bold use of color, graphic imagery, and consumer iconography, the concept sought to engage a new generation of museum visitors while celebrating the lasting influence of one of the most recognizable artists of the twentieth century. My role included concept development, art direction, visual design, and campaign execution.
