During my 4A's MAIP internship at DDB Health, I developed a digital awareness campaign for Lyfta's dyslexia research study, exploring how emerging technologies such as virtual reality could help individuals with dyslexia better process and understand information. The campaign visually contrasted the challenges of reading with dyslexia through fragmented typography against the enhanced experience provided by the VR study. To reinforce accessibility and inclusivity, the designs utilized the OpenDyslexic typeface and a vibrant primary color palette inspired by early childhood learning. As the Art Director and Graphic Designer, I concepted, illustrated, and designed all campaign assets to create a compelling visual narrative around education, innovation, and accessibility.
