Agency: DDB Health | 4A's MAIP Internship
The Ask: During my 4A's MAIP application, I was asked to recreate a book cover of my choosing.
The Challenges: "Chains" by Laurie H. Anderson marks the beginning of "The Seeds Of America Trilogy," a poignant narrative depicting the journey of slave Isabel and her younger sister, Ruth. Despite the promise of freedom upon their owner's death, circumstances prevent their release from slavery. While the book cover holds iconic status, the story itself is sometimes overshadowed by its outdated appearance in comparison to newer publications.
The Big Idea:
Revamp the cover of "Chains" by drawing inspiration from the powerful chain sculptures of Seo Young-Deok. Seo, a passionate Korean artist renowned for his captivating sculptures, delves into the intricate depths of human character through his work. Employing a meticulous and labor-intensive process, Seo has crafted an extraordinary collection of art pieces that resonate with depth and complexity.
My Role: Graphic Designer
Book Re-design Inspiration
Left – CHAINS book original Bookcover
Right – Seo Young-Deok's artwork
