As the Art Director and Copywriter for this concept project at New York City College of Technology, I developed a two-page advertising campaign for IKEA focused on creativity, affordability, and audience engagement. Inspired by the playful visual puzzles featured in Casper's subway advertising, the campaign used custom illustrations and IKEA's signature brand colors to create an interactive experience for viewers. The centerpiece of the concept was a simple rebus puzzle composed of an eye, a key, and the letter "A," which together spell IKEA. Paired with thoughtful copy, the campaign encouraged audiences to imagine IKEA as the key to creating a personalized and affordable living space, transforming a traditional print ad into a memorable brand experience.
