More Than a Cookie is a brand awareness campaign concept developed as part of a collegiate design competition for Girl Scout Cookies. The project explored how strategic storytelling and visual design could elevate the product beyond a seasonal treat by highlighting the leadership, entrepreneurship, and community impact at the heart of the
Girl Scouts organization. Through bold visuals, engaging copy, and a playful creative approach, the campaign aimed to strengthen the emotional connection between consumers and the brand while celebrating the next generation of young leaders.
Girl Scouts organization. Through bold visuals, engaging copy, and a playful creative approach, the campaign aimed to strengthen the emotional connection between consumers and the brand while celebrating the next generation of young leaders.
