As part of my senior thesis at New York City College of Technology, I developed Spotify Vinyl, a speculative product concept and integrated marketing campaign that reimagined the vinyl listening experience for a new generation of music lovers. The project addressed the environmental and cost challenges associated with traditional vinyl records by proposing an eco-friendly alternative that connects to a user's Spotify account via Bluetooth while remaining compatible with standard record players. Inspired by Spotify's playful brand voice and the "Introducing: Spotify Vinyl" concept video, the campaign showcased how technology, sustainability, and music culture could come together to create a more accessible and environmentally conscious listening experience. My role included art direction, campaign development, branding, and visual design.
